Sustainable development of Nagymaros

Papp Lilla (2021) Sustainable development of Nagymaros. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

The demand for discovering natural values and domestic tourism has highly increased in recent years in Hungary. Especially the surrounding areas of Budapest which can be reached easily and are perfect for same-day visits. The lockdown due to Covid-19 had generated a new market demand which increased the threat of overtoursm of many small destinations including Nagymaros and the Danube Bend. In this situation, destination management and planning play a significant role in sustainability. It is important to have a strong and stable base when it comes to a critical situation. This research aims to identify the role of domestic tourism in Nagymaros, including the market demand and changing of trends due to Covid-19 to create a relevant comprehensive picture. Investigate the flaws and find solutions to motivate to compile an overall long-term destination development plan for the city, to function sustainably, and solve current difficulties connected to overtourism. The final aim is to create a unique image for the location with the help of local stakeholders to convert same-day visitors into responsible, quality tourists with a higher willingness to spend and balance the economic, social, and environmental sustainability. A survey was conducted among visitors and tourists along with multiple qualitative-based, semi-structured, in-depth interviews with professionals. Real-time field research and observation were also necessary to support the theories. Thematic analysis was chosen to be used for the evaluation of data. The biggest problem is overtourism and overload of infrastructure and traffic generated by same-day visitors. The lack of development plan and acceleration of events. The essence of the conclusion is that communication and planning are the key elements. The local municipality should work together with other surrounding settlements to validate their interests and get a bigger platform and more financial support. Also, give more attention to local will and share information, and communicate better to relieve tension. Concentrate on the three pillars of sustainability in management and advertise sustainability as a clear image of the area.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Turizmus Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Turizmus-vendéglátás

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	Nagymaros, overtourism, Rural Tourism, sustainability, sustainable development
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2022. Már. 22. 08:14
Utolsó módosítás:	2022. Már. 22. 08:14
URI:	http://dolgozattar.uni-bge.hu/id/eprint/39124

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