Gerilla- és vírusmarketing a hazai kkvk-körében

Visnyei Timea (2017) Gerilla- és vírusmarketing a hazai kkvk-körében. Faculty of Commerce, Catering and Tourism.

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Institution

Budapest Business School

Kar

Faculty of Commerce, Catering and Tourism

Department

Kereskedelemi Intézeti Tanszék

Tudományterület/tudományág

UNSPECIFIED

Szak

Kereskedelem és Marketing

Item Type:	Thesis (UNSPECIFIED)
Uncontrolled Keywords:	Gerillamarketing, Vírusmarketing, kkv, Reklámkerülés, Reklámzaj
Depositing User:	Meleg Gizella
Date Deposited:	2017. Dec. 05. 14:15
Last Modified:	2018. Mar. 01. 13:27

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