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Nguyen My Linh (2022) Personalization in Marketing as An Effective Strategy to Improve Customer Engagement: A case study of Spotify. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar. (Kéziratban)
Nguyen My Linh (2023) Personalization in Marketing as an effective strategy to improve customer engagement: A case study of Spotify. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.