Changing channels in the automotive industry: a research study on Nissan's new retail concept

Adriány Dalma (2014) Changing channels in the automotive industry: a research study on Nissan's new retail concept. Faculty of International Management and Business.

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Abstract

The internet, the social media and the technological developments challenge the retail market to develop new marketing structures in order to stay competitive. The situation is no different in the automotive industry either. Nissan is one of those global manufacturers who are taking the lead in setting new trends not only in developing new products but also in reacting to the changing consumer behaviour. Besides the online presence, the company is implementing a change in the retail environment, called the New Retail Concept. In my dissertation give a general overview of the new tendencies in automotive selling and investigate whether the New Retail Concept is the right direction to go for an automotive manufacturer in this region.

Hungarian title

Változó disztribúciós csatornák az autóiparban a Nissan új kiskereskedelmi koncepciójának tükrében

English title

Changing Channels in the Automotive Industry: A Research Study on Nissan's New Retail Concept

Institution

Budapest Business School

Kar

Faculty of International Management and Business

Department

Marketing Intézeti Tanszék

Tudományterület/tudományág

UNSPECIFIED

Szak

Nemzetközi gazdálkodás (angol nyelvű)

Item Type:	Thesis (UNSPECIFIED)
Uncontrolled Keywords:	Autóipar, Nissan
Depositing User:	Turányi Nóra
Date Deposited:	2015. Mar. 05. 12:17
Last Modified:	2015. Aug. 06. 09:18

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