Innovation in the Beer Industry: The Case of Levikeg

Barna Kata (2025) Innovation in the Beer Industry: The Case of Levikeg. ['eprint_fieldopt_faculty_mük' not defined].

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Absztrakt (kivonat)

This thesisexamines the concept and early-stage development ofLevikeg, an innovative beer-tap system designed to introducea modern, flexible, and user-friendly approach to beer dispensing. The project focuses on understanding how such a solution can meet the everyday needs of consumers, hospitality venues, and accommodation providers, as well as the expectations these groups have for an automated draft-beer experience. To gain a realistic and grounded picture, the research relies on in-depth interviews with users from all three segments, offering direct insight into how they imagine using Levikeg, what problems it could solve, and which features matter most to them. The thesis also outlines the core motivations behind the product idea, the practical considerations of its development, and the role that user feedback plays in shaping an innovation before it enters the market. Overall, the study offers a clear, real-world perspective on how a smart beer-tap system, such as Levikeg, can be tailored to meet the needs of its potential users and what factors should guide its future development.

Intézmény

Budapesti Gazdasági Egyetem

Kar

['eprint_fieldopt_faculty_mük' not defined]

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Kereskedelem és marketing

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	business to business, consumers' preferences, development, marketing, qualitative research
SWORD Depositor:	User Archive
Felhasználói azonosító szám (ID):	User Archive
Rekord készítés dátuma:	2026. Júl. 09. 11:47
Utolsó módosítás:	2026. Júl. 09. 11:47

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