"The Role of Entrepreneurial Skills in the Development of the Tourism Industry: A Study on Innovation, Competitiveness, and Sustainability"

Tahura Meherin (2025) "The Role of Entrepreneurial Skills in the Development of the Tourism Industry: A Study on Innovation, Competitiveness, and Sustainability". Menedzsment Kar (2025-)-.

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Absztrakt (kivonat)

The study carefully explored how innovativeness, competitive attitude, and sustainability approach in the tourism industry has an impact on building better entrepreneurial skills and has an influence on the growth and long- term future of the tourism business. The study has concluded that entrepreneurial success and advancements in the tourism sector is highly dependent on the combination of managerial skills, marketing creativity, leadership qualities, and digital skills. These qualities enable the entrepreneurs to utilize their available resources to its maximum capacity and is also applicable for entrepreneurs who have very limited resources than what is actually needed. These also helps the entrepreneurs to understand the changes in tourism demands, gaps in the market, selection of the best opportunities among the available ones to ensure the bets profit out of it, and also risk calculations for long term benefit of the business. The research clearly projected that continuous innovation maximizes the entrepreneurial qualities through product variation, unique service design, improve customer engagement strategies, utilizes digital platform for cost friendly but effective advertisement to create branding, and customize the services based on changing market trends. Innovation is meant to be practical, consumer focused, adaptable, and applicable for bigger changes. The innovativeness of an entrepreneur also helps him to shield his business from getting constantly substituted by other businesses and facing the threat of loosing its unique offerings. Substitutes are present or will gradually be present in every type of business environment. It is not possible to stop a business from being substituted but it is possible to keep adding innovation to the business ideas in such a rapid way that the competitors find it very difficult to keep on substituting the said business. In a competitive business environment like the tourism sector, it is very important for an entrepreneur to create variation and a touch of innovation to his products and services to create unique unforgettable experience for the customers. Innovativeness in the tourism sector also helps the business to stay relevant with the current market context and changes. It makes sure the business follows and keeps up with the changes in the business world. Entrepreneurial competencies like marketing skills, service management, creating personalized experiences, business positioning helps an entrepreneur to gain competitive edge in the business. These skills act as a leverage for the business to cope with any type of unpredictable business crisis. Entrepreneurial competitiveness id very important to keep the competitive tension in the business world active and to encourage the entrepreneurs across the industry to constantly improve their service standards and introduce new ideas to their business to stay ahead of the competition. Sustainability in the tourism sector can be fulfilled by taking strategic steps like resource management, community buildup, long term environmental goals, and destination preservation. Sustainability is no longer just an ethical concern, rather it has now become a priority for the growing percentage of environmentally conscious customers who highly value businesses with sustainable vision. Sustainable practices in business can be sometimes hard to follow for certain business categories due to their lack of capital, but small steps at a time can make a bigger difference to the final outcome. It is very crucial for the business owners to align with their sustainable goals to ensure a long term healthy future for the business and preserving the environment of the given destination. Informal learning, hands on experience, networking-based communication, and active participation highly drives the entrepreneurial skills. The limited access to well organized policy and training reveals a gap in the capacity which the government can solve by stepping forward. Also, the curriculum of the tourism institutions needs to be updated based on the changes in the market demand, economic diversity, problem solving ability, policies, and more focused on the present market goals. More successful entrepreneurs can be created by just changing the curriculums and ensuring that the learning materials are updated according to the needs and standard of the current economy. This way, more creative minded entrepreneurs will graduate and contribute in the industry with successfully operating business models instead of having aa huge number of job seekers trying to climb the job market and waiting for an opportunity. Overall, this research has verified the fact that skills such as innovation, competitiveness, sustainable approach, adaptability, and digital skills make the entrepreneurs future ready and enables them to reach their maximum potential. Strengthening these capabilities will make sure of increasing the number of successful tourism business due to the contributions of highly skilled entrepreneurs who are adding dynamics and raising the service standards of the tourism industry continuously. It ensures a better future for the industry in the long term despite the uncertainties of the business world as it ensures a better coping mechanism for the entrepreneurs. The offerings of this study are not only intended for academic understanding and but also a effectively practical guidance for the development of entrepreneurship, policy development, and sustainable tourism planning for the future.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Menedzsment Kar (2025-)-

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Gazdálkodási és menedzsment

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	business enterprises, business planning, competitiveness (economics), entrepreneurship, sustainability, sustainable development, tourism
SWORD Depositor:	User Archive
Felhasználói azonosító szám (ID):	User Archive
Rekord készítés dátuma:	2026. Júl. 09. 11:15
Utolsó módosítás:	2026. Júl. 09. 11:15

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