Economic and Management Challenges in the Tourism Industry - The Case of Air Service Providers

Tóth Zoltán Benedek (2025) Economic and Management Challenges in the Tourism Industry - The Case of Air Service Providers. Menedzsment Kar (2025-)-.

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Absztrakt (kivonat)

The thesis explores the key economic and managerial challenges faced by air service providers, including airlines and helicopter operators, in the changing environment of the 21st century. The theoretical framework examines the structural characteristics of the aviation industry, the financial and operational impacts of the COVID-19 pandemic, fuel price volatility, workforce shortages, digital transformation, customer experience management, and the increasing trend of market consolidation. The empirical research is based on a mixed-method approach: a quantitative survey involving 158 respondents, aimed at understanding passengers’ travel habits, preferences, and decision-making factors; and a qualitative semi-structured interview conducted with the management of a Hungarian helicopter company, offering insight into operational practices, strategic responses, and daily managerial challenges. The findings highlight that passengers are primarily influenced by price sensitivity, reliability, convenience, and service quality, while air service providers must focus on cost control, operational flexibility, human resource development, and technological innovation to remain competitive. The study concludes that long-term resilience in aviation requires an integrated strategy that harmonises economic performance with effective management practices and a customer-centred service approach.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Menedzsment Kar (2025-)-

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Gazdálkodási és menedzsment

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	Air Service Providers, Aviation Management, Aviation Tourism, Customer Behaviour, economic challenges
SWORD Depositor:	User Archive
Felhasználói azonosító szám (ID):	User Archive
Rekord készítés dátuma:	2026. Júl. 09. 11:10
Utolsó módosítás:	2026. Júl. 09. 11:10

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