The effect of fintech and neobanks on traditional banks and people’s banking habits in Hungary

Márki Anett Tünde (2025) The effect of fintech and neobanks on traditional banks and people’s banking habits in Hungary. Pénzügyi és Számviteli Kar.

	PDF The effect of fintech and neobanks on traditional banks and people’s banking habits in Hungary final.pdf Hozzáférés joga: Csak nyilvántartásba vett egyetemi IP címekről nyitható meg Download (706kB)
	PDF MarkiA_thesis.pdf Hozzáférés joga: Bizalmas dokumentum (bírálat) Download (83kB)

Absztrakt (kivonat)

This thesis explores the impact of financial technology, particularly neobanks, on traditional banking institutions and consumer financial behaviour in Hungary. Using an extensive review of academic literature, industry reports, and market analyses, the study examines how fintech innovation has redefined expectations around convenience, cost, accessibility, and digital service quality. Neobanks such as Revolut and Wise have disrupted long-established banking models by offering low-cost, mobile-first, customer-centric financial services that challenge the operational and technological limitations of traditional banks. Their emphasis on fast transactions, transparent fee structures, and intuitive digital interfaces has accelerated the shift toward a more customer-centric financial ecosystem. The thesis also considers the regulatory landscape, security concerns, and strategic responses of traditional banks, that increasingly rely on partnerships, digital modernization, and fintech integration to remain competitive. The primary contribution of this research lies in highlighting how fintech and neobanks are reshaping the future of the banking sector. The findings demonstrate that neobanks are not replacing traditional banks but are driving significant technological, structural, and behavioural change across the industry.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Pénzügyi és Számviteli Kar

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Pénzügy és Számvitel

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	banking sector, bankszektor, Financial Technology, fintech, fintech revolution, Magyarország, neobank, pénzügyi technológia
SWORD Depositor:	User Archive
Felhasználói azonosító szám (ID):	User Archive
Rekord készítés dátuma:	2026. Júl. 09. 11:09
Utolsó módosítás:	2026. Júl. 09. 11:09

Actions (login required)

Tétel nézet