The Shift from Product to Service-Oriented Models in the Digital Age: Effects on Consumer Behaviour in Online Movie Streaming

Ta Gia Hien (2025) The Shift from Product to Service-Oriented Models in the Digital Age: Effects on Consumer Behaviour in Online Movie Streaming. Menedzsment Kar (2025-)-.

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Absztrakt (kivonat)

In this cutting-edge era, some firms have altered their traditional old-school product-based business model to a service-oriented business model, which also applies to the entertainment industry. The economic and technological aspects of this transformation have been the subject of numerous studies. However, the impact of this shift on consumer behaviour and perspective has received less attention. Therefore, this study aims to examine how the shift from physical media ownership to service-oriented businesses influences consumer behaviour. Based on multiple literature reviews, the main factors driving this transition are technological advancements, high-speed internet, artificial intelligence, big data, and the lockdown during the Covid-19 pandemic in 2020. A quantitative online survey was distributed publicly to potential participants who have access to online streaming services. The primary research showed that this shift does have an impact on how consumers behave with their entertainment activities. Moreover, the findings also support the fact that consumers increasingly prioritise convenience, accessibility, affordability, and personalisation over ownership, with recommendation algorithms and diverse content playing a key role. Through the research, we can have a better understanding of people's viewing habits.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Menedzsment Kar (2025-)-

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Gazdálkodási és menedzsment

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	business model(s), consumer behaviour, digital transformation, fogyasztói magatartás, online streaming services, OTT industry, Subscription-Based Services, üzleti modellek
SWORD Depositor:	User Archive
Felhasználói azonosító szám (ID):	User Archive
Rekord készítés dátuma:	2026. Júl. 09. 11:02
Utolsó módosítás:	2026. Júl. 09. 11:02

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