How corporate social responsibility at Paramount influences employee engagement.

Turóczi Boglárka (2025) How corporate social responsibility at Paramount influences employee engagement. Menedzsment Kar (2025-)-.

	PDF Turoczi_Boglarka_S36967.pdf Hozzáférés joga: Csak nyilvántartásba vett egyetemi IP címekről nyitható meg Download (1MB)
	PDF TurócziBoglárkathesis_assesmentHB.pdf Hozzáférés joga: Bizalmas dokumentum (bírálat) Download (83kB)

Absztrakt (kivonat)

This thesis qualitatively analyses the link between Corporate Social Responsibility (CSR) and employee engagement at Paramount Skydance Corporation's Budapest SSC, focusing on post-merger internalization of global strategies. Findings confirm CSR is a critical differentiator in the competitive SSC environment, securing commitment by satisfying employees' psychological needs for meaning and purpose, validating self-actualization and social exchange theories. Internal CSR was strategically preserved post-merger to reinforce psychological safety. However, perceived corporate hypocrisy, which is stemming from actions like cancelling external CSR events and cutting the Diversity and Inclusion budget, undermined trust, fostered scepticism, and risked turnover, particularly among highly engaged staff.In conclusion, the thesis highlights problems of inauthenticity, strategic ambiguity, and tensions from mandatory participation. Recommendations to maximize CSR's competitive edge include reestablishing authenticity, offering employees choice in initiatives, and prioritizing localized, human-centric projects.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Menedzsment Kar (2025-)-

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Gazdálkodási és menedzsment

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	CSR, Employee engagement, external CSR, internal CSR, Shared Service Center
SWORD Depositor:	User Archive
Felhasználói azonosító szám (ID):	User Archive
Rekord készítés dátuma:	2026. Júl. 09. 11:01
Utolsó módosítás:	2026. Júl. 09. 11:01

Actions (login required)

Tétel nézet