Market Opportunities and Growth Strategies for Family-Owned Small Hospitality Enterprises

Borbély Barnabás (2025) Market Opportunities and Growth Strategies for Family-Owned Small Hospitality Enterprises. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

My thesis explores the operation and significance of small catering units within the Hungarian hospitality industry through a case study of the Kiskakukk restaurant in Budapest. It begins by establishing the importance of small and medium-sized enterprises (SMEs), which constitute 99% of all enterprises in the European Union, and highlights their dominant presence in Hungary’s hospitality sector. An industry-wide analysis distinguishes between commercial hospitality and public/event catering, revealing that commercial hospitality—particularly restaurants—dominates the market and has seen significant revenue growth in recent years due to inflation, increased demand, and post-pandemic recovery. A detailed SWOT analysis highlights the opportunities and challenges facing small catering units. Central to the thesis is the historical and operational review of Kiskakukk, our family-run restaurant founded in 1913. The narrative includes the professional journey of my father, the owner—beginning with his early career as a dishwasher to launching the restaurant in 2002—and emphasizes the importance of tradition, quality service, and international marketing strategies in achieving business success. The research combines secondary sources with a primary qualitative interview, offering insights into workforce management, raw material sourcing, and evolving consumer demands. Finally, the study outlines the restaurant’s future goals, with a focus on sustainability guided by the European Union’s Sustainable Development Goals. The thesis aims to contribute valuable knowledge for aspiring entrepreneurs in the hospitality sector.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Vendéglátás Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Turizmus-vendéglátás

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	Budapest, family business, family-owned business enterprises succession, hospitality, SMEs, tourism
SWORD Depositor:	User Archive
Felhasználói azonosító szám (ID):	User Archive
Rekord készítés dátuma:	2026. Ápr. 09. 14:55
Utolsó módosítás:	2026. Ápr. 09. 14:55

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