Strategic Business Responses to the COVID-19 Crisis: Adaptation, Innovation, and Consumer Shifts

Szabó Ádám (2025) Strategic Business Responses to the COVID-19 Crisis: Adaptation, Innovation, and Consumer Shifts. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

	PDF szakdolgozat_szaboadam_kesz.pdf Hozzáférés joga: Csak nyilvántartásba vett egyetemi IP címekről nyitható meg Download (1MB)
	PDF BA KM angol bírálati lap SzabóÁ.pdf Hozzáférés joga: Bizalmas dokumentum (bírálat) Download (185kB)
	PDF BA_KM_angol_SzaboAdam_SoosG.pdf Hozzáférés joga: Bizalmas dokumentum (bírálat) Download (320kB)

Absztrakt (kivonat)

The COVID-19 pandemic has caused a major surprise and downturn in the business world, putting pressure on companies to rethink their strategy and quickly adjust to previously unknown conditions. This article explores the different aspects that were involved in making strategic decisions during the time of this crisis, with examples of how actual multinational companies developed and put strategies in execution to deal with the challenges presented by the COVID-19 pandemic and come out stronger in the following years. As companies fight for success in the face of uncertainty, we examine at the deep connection between strategies and business, including factors like creativity, cooperation, and prediction. To fully understand practical solutions to the COVID-19 pandemic, it is necessary to analyze the negative effects it has had on enterprises across industries. Companies have been forced by the pandemic to rethink their operating processes and face existential concerns, ranging from supply chain disruptions to transforming customer preferences and the rapid speed of digital development. In light of this, companies have implemented a wide range of measures that reduce the impacts of the financial crisis and set themselves up for long-term success.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Kereskedelem Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Kereskedelem és marketing

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	.NET Framework, consumers' preferences, corporations management., risk management, strategic planning, strategy
SWORD Depositor:	User Archive
Felhasználói azonosító szám (ID):	User Archive
Rekord készítés dátuma:	2026. Ápr. 09. 14:54
Utolsó módosítás:	2026. Ápr. 09. 14:54

Actions (login required)

Tétel nézet