The Impact of Dietary Trends on Menu Offerings

Salamon Blanka (2025) The Impact of Dietary Trends on Menu Offerings. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

This thesis investigates the influence of food trends on brunch menu offerings in the culinary scene of Budapest, focusing on the increased popularity of dietary trends such as vegetarianism and veganism. The findings contextualised in this study are put into a broader historical and cultural context by tracing the development of brunch as a global phenomenon and its current popularity in Budapest’s food scene.Key findings of the questionnaire reveal that while classic brunch items are still popular, there is a notable growth regarding the demand for plant-based and meat-free alternatives. Most brunch cafés respond to this demand in Budapest proactively by introducing unconventional and creative vegetarian and vegan options, while challenges occurring were identified, including maintaining flavor and texture quality, balancing traditional and progressive offerings, and sustainable ingredient sourcing.This research of this paper is focusing on adaptability, flexibility and creativity in the matter of customer preference, showing how dietary trends can inspire brunch business managers and chefs to be innovative in menu development. It concludes, that the restaurants with a brunch profile in Budapest are successfully adapting to these global dietary trends, which further strengthens the reputation of the city as a forward-thinking gastronomic center. This thesis is contributory to the field of hospitality, as it puts dietary trends and menu offerings into perspective and provides a framework for further research on consumer behavior and market adaptation.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Vendéglátás Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Turizmus-vendéglátás

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	21th century, Budapest, business marketing, cafetéria - kafetéria, case studies, decision making, à la carte
SWORD Depositor:	User Archive
Felhasználói azonosító szám (ID):	User Archive
Rekord készítés dátuma:	2026. Ápr. 09. 14:54
Utolsó módosítás:	2026. Ápr. 09. 14:54

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