The role of nation/city branding and its influence on tourism development: A Comparative Study of Japan (Tokyo) and France (Paris)

Nevihostényi Márton Tamás (2025) The role of nation/city branding and its influence on tourism development: A Comparative Study of Japan (Tokyo) and France (Paris). Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

It is a key project since the growing importance of nation/city branding in a highly competitive global tourism market. This research is relevant as it offers valuable insights for tourism planners, policymakers and marketers on how nation branding can shape international perceptions and drive sustainable tourism growth. Also, understanding the intersection between marketing, cultural identity and economic development, providing an opportunity to contribute to the advancement of effective branding strategies for tourism in emerging destinations.Analyse how countries develop their national brands to attract international tourists and compare the strategies of established tourism giants with emerging destinations, focusing on mainly two countries and cities.The project has the potential to be highly valuable in guiding emerging destinations toward sustainable, economically beneficial and culturally enriching tourism development. By learning from the successes and challenges faced by established destinations, policymakers, tourism boards and businesses in emerging destinations can make more informed decisions and implement strategies that foster long-term tourism growth.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Turizmus Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Turizmus-vendéglátás

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	branding, marketing, Paris, Tokyo, tourism
SWORD Depositor:	User Archive
Felhasználói azonosító szám (ID):	User Archive
Rekord készítés dátuma:	2026. Ápr. 09. 14:53
Utolsó módosítás:	2026. Ápr. 09. 14:53

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