Bridging The Gap: Consumer Awareness and Sustainable Logistics in the Hungarian Electronics Industry

Nyitrai Dominik (2025) Bridging The Gap: Consumer Awareness and Sustainable Logistics in the Hungarian Electronics Industry. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

My thesis, titled "Bridging the Gap: Consumer Awareness and Sustainable Logistics in the Hungarian Electronics Industry," explores the environmental impact of logistics practices within Hungary's electronics sector. The study emphasizes the growing importance of sustainability in supply chain operations, particularly focusing on transportation, packaging, and waste management of electronic devices like televisions. Through a questionnaire-based survey, the research investigates consumer awareness of sustainability efforts, their influence on purchasing decisions, and willingness to pay premiums for eco-friendly options. The thesis aims to identify how consumer attitudes align with corporate sustainability strategies and offers recommendations for integrating more sustainable logistics practices. It also discusses broader environmental challenges such as e-waste and the role of reverse logistics, highlighting the need for innovative solutions to balance ecological responsibility with market competitiveness. The research hypotheses examine correlations between consumer education, awareness levels, and purchasing behavior concerning sustainable logistics. Overall, the work provides valuable insights into the intersection of consumer behavior, environmental sustainability, and logistics in Hungary's electronics industry.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Kereskedelem Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Kereskedelem és marketing

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	electronics industry, logistics, purchasing behaviour, questionnaire research, sustainability, transportation
SWORD Depositor:	User Archive
Felhasználói azonosító szám (ID):	User Archive
Rekord készítés dátuma:	2026. Ápr. 09. 14:53
Utolsó módosítás:	2026. Ápr. 09. 14:53

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