Sustainability challenges and practices in the fast fashion industry: A case study of C&A

Gyöngyösi Kata (2025) Sustainability challenges and practices in the fast fashion industry: A case study of C&A. Külkereskedelmi Kar.

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Absztrakt (kivonat)

This thesis investigates the challenges and opportunities of integrating sustainability into the fast fashion industry, using C&A as a representative case study. The research explores how fast fashion’s rapid production cycles and emphasis on affordability often conflict with environmental and social responsibility. Through a combination of qualitative interviews and quantitative analysis, the study examines C&A’s strategies for sustainable material sourcing, circular design, and supply chain transparency. Key findings highlight the complexity of balancing product durability, recyclability, and consumer demand for trends and low prices. The thesis also addresses the influence of consumer behavior and cultural factors on garment longevity, as well as the limitations faced by companies in scaling up recycling and achieving systemic change. By critically evaluating C&A’s initiatives and their impact on both business operations and consumer practices, the research contributes to a deeper understanding of the potential for mainstream fashion brands to transition toward more sustainable models. The study concludes that while meaningful progress is possible, achieving sustainability in fast fashion requires ongoing innovation, cross-sector collaboration, and a shift in both corporate strategy and consumer mindset.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Külkereskedelmi Kar

Tanszék

Nemzetközi Kapcsolatok Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Nemzetközi gazdálkodás

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	C&A, fast fashion, fenntarthatóság, social responsibility, sustainability, társadalmi felelősségvállalás
SWORD Depositor:	User Archive
Felhasználói azonosító szám (ID):	User Archive
Rekord készítés dátuma:	2025. Okt. 27. 14:30
Utolsó módosítás:	2025. Okt. 27. 14:30

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