Framing Politics - Diverse Narratives in Georgian Media

Tinatin Topuridze (2025) Framing Politics - Diverse Narratives in Georgian Media. Külkereskedelmi Kar.

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Absztrakt (kivonat)

Framing Politics: Diverse Narratives in Georgian Media The summary / abstract This thesis aims to look at how different media sources in Georgia and outside covered the demonstrations that took place in Georgia between November 28, 2024, and December 5, 2024. These demonstrations were organized by Georgian and international media outlets in response to the announcement made by Prime Minister Irakli Kobakhidze that the country would not begin talks to join the European Union until the year 2028. That declaration quickly provoked a wave of protests, particularly among young people and individuals from civil society. This announcement was a significant political moment in the contemporary history of the country. During that time, the media framing was not a mirror reflection of popular opinion; rather, it was a shaper of it, which further entrenched political differences and altered ideas of democracy, sovereignty, and nationhood among the Georgian public. This is the primary argument that is presented in the essay. I used the material from selected media sources to qualitative content analysis as the method of investigation. The framing theory developed by Robert Entman and the frame analysis developed by Erving Goffman will serve as the primary theoretical frameworks that will be utilized in this context. When it comes to framing, Entman outlines four different frames: the definition of a problem, the identification of the cause, the assessment of the moral standing, and the suggestion of potential solutions. Goffman, on the other hand, is concerned with how individuals make sense of social events through the use of approaches known as primary frame and rekeying, which are methods that can change the atmosphere and the significance of communication. The purpose of these tools is to dissect the manner in which language, imagery, and tone have been skillfully employed during the protests by state-tilted media, opposition media, and international media. This study encompasses three primary categories of media outlets: those that are pro-government (such as Imedi TV and Post TV), those that are opposition and independent (such as Mtavari Arkhi and Formula TV), and those that are foreign (such as BBC and Euronews). Through fear-filled rhetoric and patriotic imagery that were aimed to legitimize official brutality, pro-regime media portrayed protestors as radicals who were paid by people from other countries and who undermined national cohesiveness. Demonstrators, on the other hand, were portrayed by independent and opposition media as democratic citizens who are fighting for Georgia's European viewpoint and being opposed to a return to authoritarianism. International media frequently depicted Georgia's domestic conflict within a broader context that included Russia and the European Union. This was done in order to present a more balanced perspective, but one that was nonetheless dubious. One of the chapters investigates graffiti as an alternative framing variation. Unmediated public responses and symbolic counter-narratives are some of the interpretations that are given to photographs and captions that accompany graffiti protests that took place outside of the Georgian Parliament. Stories of generational disobedience and political imagination are told through graffiti slogans such as "Gen Z vs. 83 MPs," "Tbilisi is Europe's daughter," and "Dictators don't listen." These slogans frequently reflect the feelings and criticism that will be left out of the mainstream media. These visual messages are a supplement to the counter-narrative that offers assistance in explaining what the media appears to be in terms that are not conventional. According to the findings of the thesis, the Georgian media system is extremely polarized and employs strategic framing, particularly during times of political crisis. The public's sense of skepticism, generational differences, and uncertainty regarding the future of democratic Georgia are all being fueled by this phenomenon. And finally, our findings highlight the importance of media literacy and pluralism in the protection of democratic discourse, particularly in transitional democracies that are located at a geopolitical crossroads.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Külkereskedelmi Kar

Tanszék

Kommunikáció Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Kommunikáció és médiatudomány

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	democracy, demokrácia, Georgia, Grúzia, media polarisation, Political communication, political systems, politikai kommunikáció, politikai rendszer
SWORD Depositor:	User Archive
Felhasználói azonosító szám (ID):	User Archive
Rekord készítés dátuma:	2025. Okt. 27. 14:30
Utolsó módosítás:	2025. Okt. 27. 14:30

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