Comparative Analysis of Printed and Digital Sports Journalism in Hungary

Hasúr Anna Brigitta (2025) Comparative Analysis of Printed and Digital Sports Journalism in Hungary. Külkereskedelmi Kar.

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Absztrakt (kivonat)

This thesis explores the ongoing relevance and viability of printed sports journalism in the digital age, with a particular focus on the Hungarian media landscape. As journalism undergoes sweeping changes driven by digital innovation, audience interactivity, and political-economic shifts, sports journalism exemplifies this transformation more vividly than most sectors. Once rooted in traditional print formats, it is now dominated by real-time updates, multimedia storytelling, and participatory content creation. Drawing on theoretical frameworks from digital media studies and empirical data from Hungary, this research investigates whether print-based sports media can sustain its role amid digital disruption and political pressures. Through three case studies—an analysis of Nemzeti Sport's hybrid strategy, comparative media coverage of a politically charged football protest, and the effects of the COVID-19 pandemic on sports reporting—the study examines both the symbolic and practical functions of print media in a highly politicised environment. The findings suggest that while print sports journalism retains certain advantages such as credibility and narrative depth, these are increasingly insufficient without digital integration, editorial independence, and adaptive business models. Ultimately, the thesis argues that in contexts like Hungary, the traditional survival strategies of print media are becoming unsustainable.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Külkereskedelmi Kar

Tanszék

Kommunikáció Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Kommunikáció és médiatudomány

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	Digital Press, Hungary, Printed Press, Sport journalism, Sport Politics, strategy
SWORD Depositor:	User Archive
Felhasználói azonosító szám (ID):	User Archive
Rekord készítés dátuma:	2025. Okt. 27. 14:28
Utolsó módosítás:	2025. Okt. 27. 14:28

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