Analyzing Market Position and Innovation Efficiency in the Semiconductor and IoT Industries

Molnár Barnabás Mátyás (2025) Analyzing Market Position and Innovation Efficiency in the Semiconductor and IoT Industries. Külkereskedelmi Kar.

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Absztrakt (kivonat)

The semiconductor and IoT (Internet of Things) industries are characterized by rapid technological advancements, increasing competition, and shifting market demands. Companies operating in this space must continuously innovate and adapt to remain competitive. As the industry evolves, new opportunities arise, but so do challenges, including the need to balance innovation with financial sustainability and to navigate a landscape shaped by both established giants and emerging players. While working at Silicon Labs, I have developed an interest in understanding the competitive dynamics within the semiconductor and IoT industries. Given Silicon Labs' focus on embedded processing, low-power wireless solutions, and IoT connectivity, it is essential to analyze the broader landscape to determine where the company stands relative to its competitors. I have three hypotheses I want to investigate with my thesis. First, that companies with a focused product and market strategy can effectively compete with larger, diversified firms in the IoT sector. Second, that higher revenue translates into higher patent output, and hence higher efficiency. Finally, that higher R&D investment relative to revenue leads to greater innovation efficiency. Additionally, I am going to analyze how Silicon Labs compares to its main competitors and to provide insights into the company’s strategic positioning within the market. By examining the financial performance, innovation strategies, and market presence of competitors, I aim to get a clear picture of Silicon Labs' position in the competitive landscape, offering practical recommendations for leveraging its strengths and addressing any gaps.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Külkereskedelmi Kar

Tanszék

Marketing Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Nemzetközi gazdálkodás

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	competitive analysis, innovatív vállalatok, IoT, market landscape, Semiconductor, szabadalmak
SWORD Depositor:	User Archive
Felhasználói azonosító szám (ID):	User Archive
Rekord készítés dátuma:	2025. Okt. 27. 14:20
Utolsó módosítás:	2025. Okt. 27. 14:20

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