Italy as a Strategic Market for Hungarian Enterprises

Paulovics Ádám (2025) Italy as a Strategic Market for Hungarian Enterprises. Külkereskedelmi Kar.

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Absztrakt (kivonat)

My thesis work explores the strategic relevance of Italy as an export destination for Hungarian enterprises, focusing on economic opportunities, institutional support mechanisms, and cultural dynamics. The research is guided by three core questions: (1) What economic opportunities does the Italian market offer for Hungarian enterprises? (2) How do export support programs facilitate market entry? (3) To what extent do cultural differences impact business operations? A mixed-methods approach was employed, combining statistical analysis of bilateral trade and investment flows with qualitative data from four semi-structured interviews with Hungarian firms operating in Italy. The findings highlight significant export potential in several sectors, however, success in the Italian market depends not only on product competitiveness but also on cultural adaptation, personal relationship-building, and long-term strategic engagement. The analysis reveals that while national and EU-level export support programs, such as those provided by HEPA, Eximbank, and the Enterprise Europe Network, offer useful tools, their accessibility, sectoral alignment, and practical impact remain uneven. Moreover, cultural barriers, such as hierarchical decision-making, language preferences, and relationship-oriented negotiation styles, pose significant challenges that Hungarian firms must address to ensure effective market integration. Overall, the study contributes to both academic literature and practical policy development by offering targeted recommendations for enterprises and policymakers, aimed at reinforcing Hungary’s long-term economic engagement with one of the EU’s largest and most complex markets.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Külkereskedelmi Kar

Tanszék

Nemzetközi Gazdaságtan Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Nemzetközi gazdálkodás

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	export, Magyarország, market strategy, Olaszország, üzleti stratégia, vállalatok
SWORD Depositor:	User Archive
Felhasználói azonosító szám (ID):	User Archive
Rekord készítés dátuma:	2025. Okt. 27. 14:19
Utolsó módosítás:	2025. Okt. 27. 14:19

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