Green company or Greenwashing? Analyzing the authenticity of corporate claims in oil and gas industry of Kazakhstan

Ismagulova Sabina (2025) Green company or Greenwashing? Analyzing the authenticity of corporate claims in oil and gas industry of Kazakhstan. Pénzügyi és Számviteli Kar.

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Absztrakt (kivonat)

This thesis examines the topic of greenwashing in the oil and gas sector, with a particular emphasis on Kazakhstan’s and international business. A major obstacle to attaining true sustainability and keeping businesses accountable is greenwashing, which is defined as a practice of deceiving stakeholders and the general public by inflating or manipulating a company's environmental performance. This study examines how businesses utilized sustainability communication to control stakeholder perceptions and preserve the social license to function even when their public statements may not match their actual environmental performance. It does this by drawing on legitimacy theory and stakeholder theory. Four studies have been chosen for this study and each company is evaluated based on a number of factors such as investment in renewable energy, marketing strategies, regulatory compliance, greenwashing indicators, transparency, dedication to sustainability and alignment between stated goals and actions. To find trends in their communication tactics and possible indicators of green washing a content study of their public materials such as websites, sustainability reports and press releases is carried out. The results show distinct trends among businesses despite publicly setting high net zero targets and investing in renewable energy.Buzachi oil and NCOC, two Kazakh firms show distinct but equally alarming trends. Initially downplaying the environmental damage Buzachi oil only responded after international media exposure, demonstrating reactive rather than proactive sustainability approach. The company was accused of one of the greatest methane leaks in the world. After being fined for more than $5 billion in 2022 for storing excess sulfur, NCOC redirected attention by promising $110 million for regional social development and focusing on community initiative and marine life conservation. This suggests that businesses are using political spin and hidden trade off to obscure negative environmental practices by promoting specific beneficial activities .According to stakeholder interviews which include perspectives from a representative of Kazakhstan’s NGO, civil society is skeptical of corporate sustainability reports, particularly when they lack transparency or are not subject to a third party auditing. Instead of tacklingserious environmental issues, businesses’ public engagement frequently concentrates on branding and reputation management strategies.This thesis comes to the conclusion that although businesses in all contexts use some kind of greenwashing , the precise tactics used differ based on regional legal frameworks, stakeholder demand and reputational hazards. Stakeholder theory emphasizes the critical role that civil society and the public play in promoting accountability, while legitimacy theory provides theoretical insights into how businesses aim to preserve community acceptance by aligning external views.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Pénzügyi és Számviteli Kar

Tanszék

Menedzsment és Vállalkozás Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Gazdálkodási és menedzsment

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	adminisztratív marketing, big business, business enterprises, business marketing, international business enterprises
SWORD Depositor:	User Archive
Felhasználói azonosító szám (ID):	User Archive
Rekord készítés dátuma:	2025. Szep. 23. 13:02
Utolsó módosítás:	2025. Szep. 23. 13:02

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