The correlation between banking and the junior sector in the digital age: the presence and impact of Fintech, Neobanks and digitalization on the bank selection preferences of generation Z in Hungary.

Czicelszki Bettina (2025) The correlation between banking and the junior sector in the digital age: the presence and impact of Fintech, Neobanks and digitalization on the bank selection preferences of generation Z in Hungary. Külkereskedelmi Kar.

	PDF BACHELORS_THESIS_CZICELSZKI_BETTINA.pdf Hozzáférés joga: Csak nyilvántartásba vett egyetemi IP címekről nyitható meg Download (1MB)
	PDF Czicelszki Bettina_2025_szakdolgozat_külső konzulens.pdf Hozzáférés joga: Bizalmas dokumentum (bírálat) Download (291kB)
	PDF Czicelszki Bettina-belso-biralo-alapkepzes.pdf Hozzáférés joga: Bizalmas dokumentum (bírálat) Download (124kB)

Absztrakt (kivonat)

Digitalization is constantly evolving, and it is especially present in the financial sector where new innovationsandtechnologies are created daily. The pace of digital transformation is expected to be even more rapid by time, shifting the financial sector into a new era. Therefore, participating in digital transformation is crucial for every member of the financial cycle to ensure a stable and long-term economic stability and competitiveness.Besides the efforts of the European Union the Hungarian National Bank (MNB) is also actively working towards a fully digitalized financial system as reflected by the introduction of Instant payment system (AFR) in 2020 and the MNB recommendation on digital transformation for domestic banks present in Hungary. Retail Banks are not only pressured by legislative bodies but also by Fintech companies and Neobanks. “Only in Hungary there are more that 200 registered entities that are engaged in financial technology activities. The strong presence of competition like Revolut, N26 and Wise impose a significant strain on the Hungarian financial services sector and increases the pressure to adapt to digital trends, improve customer experiences and modernize processes rapidly.Next to the legislative bodies and competitors one of the most influential factor in shaping the digital transformation of this industry is the constantly changing expectations and demands of Generation Z (Gen Z), which includes everyone born between the years 1997 and 2012. For this generation fast, efficient, convenient and highly personalized services became a natural occurrence and a fundamental expectation when it comes to financial services. Besides, this generation also utilizes financial as well as digital services such as online and mobile banking more extensively than previous generations like Millennials (born between 1981 and 1996)and Generation X ( born between 1965 and 980).This just further justifies the fact that Gen Z shows a significant interested in digital solutions and technologies but due to current limitations like ongoing studies, student loans and high cost of living per income the spending power of this generations is not the most significant right now, but it is expected to grow to an estimated$12T by 2030.Therefore, making an investment in analyzing the habits and consumer needs should be a priority in the youth segment strategy of every product manufacturer, retailer, and service providers aiming to target this generation. Especially since Gen Z is notorious for the lack of brand loyalty as they “can’t be tied down”. The fact that they are constantly searching for a more intriguing, better alternative makes it especially difficult for organizations to attract and keep this segment as long-term customers.Therefore this study aims to explore the effects of Digitalization and Neobank presence on Generation Z, as this generation represents the future in banking and a significant part of banking infrastructure.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Külkereskedelmi Kar

Tanszék

Nemzetközi Gazdaságtan Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Nemzetközi gazdálkodás

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	bankok, banks and banking, consumers' preferences, digitális technológia, fogyasztói magatartás, Magyarország, pénzügyi technológia, Z generáció
SWORD Depositor:	User Archive
Felhasználói azonosító szám (ID):	User Archive
Rekord készítés dátuma:	2025. Szep. 23. 12:55
Utolsó módosítás:	2025. Szep. 23. 12:55

Actions (login required)

Tétel nézet