The Interpretation of Semiotics in Miyazaki Hayao's Animated Films by Studio Ghibli: The Message behind Environmentalism, Consumerism, and Pacifism.

Chantarasmee Chantaras (2025) The Interpretation of Semiotics in Miyazaki Hayao's Animated Films by Studio Ghibli: The Message behind Environmentalism, Consumerism, and Pacifism. Külkereskedelmi Kar.

	PDF The Interpretation of Semiotics in Miyazaki Hayaos Animated Films by Studio Ghibli The Message behind Environmentalism, Consumerism, and Pacifism. By Chantaras Chantarasmee.pdf Hozzáférés joga: Csak nyilvántartásba vett egyetemi IP címekről nyitható meg Download (1MB)
	PDF Chantarasme BA Evaluation 2025.pdf Hozzáférés joga: Bizalmas dokumentum (bírálat) Download (168kB)
	PDF guidelines-for-external-assessors-undergraduate-programmes-2025- Chantaras Chantarasmee.pdf Hozzáférés joga: Bizalmas dokumentum (bírálat) Download (132kB)

Absztrakt (kivonat)

The paper examines the most well-known Japanese anime production house, “Studio Ghibli”, an animation film by Miyazaki Hayao, who was born in pre-World War II Japan and was an environmentalist anime director. By interpreting semiotics in the three animations, My Neighbour Totoro (1998), Spirited Away (2001), and Howl's Moving Castle (2004), into three different concepts of Environmentalism, Western Consumerism, and Pacifism. Miyazaki's animations have won numerous awards, including the most prestigious Oscar award in 2003 for the best animated feature and for being suitable for audiences of all ages.This study used empirical qualitative research by conducting questionnaires and observing the semiotics approach to determine the audience's perception of the mundane storytelling films that illustrate the spectacular hand-drawn, colourful visuals and lively actors. Consequently, finding the message created to communicate with the viewers through these animated films reflects our real-life settings, which are the lessons and philosophy of Studio Ghibli's audiences.Keywords: Studio Ghibli, Japanese animation, Anime, Miyazaki, Environmentalism, Consumerism, Pacifism

Intézmény

Budapesti Gazdasági Egyetem

Kar

Külkereskedelmi Kar

Tanszék

Kommunikáció Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Kommunikáció és médiatudomány

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	Anime, Japanese animation, Miyazaki, Semiotics, Studio Ghibli
SWORD Depositor:	User Archive
Felhasználói azonosító szám (ID):	User Archive
Rekord készítés dátuma:	2025. Szep. 23. 12:54
Utolsó módosítás:	2025. Szep. 23. 12:54

Actions (login required)

Tétel nézet