Demand and Innovation in Hungary's Digital Fitness and Well-Being Market

Simó Jácint Arnold (2024) Demand and Innovation in Hungary's Digital Fitness and Well-Being Market. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar. (Kéziratban)

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Absztrakt (kivonat)

DEMAND AND INNOVATION IN HUNGARY’S DIGITAL FITNESS AND WELL-BEING MARKET The Digital Fitness and Well-being Market has grown significantly due to the increased popularity of fitness, well-being awareness, and technological advancements. Macroeconomic factors and global trends provide ideal circumstances for innovation and for developing advanced methods for software-related services. The study aims to validate the market viability of a theoretical, innovative, multifunctional fitness application that covers professional needs, specifically assessing demand in Hungary. This includes answering the key research questions: How does the inductive approach modify the previous findings? Are the formulated hypotheses about USPs, consumer needs, and market conditions valid? What factors can improve the Digital Fitness and Well-being services? In this study, an inductive approach is used first in the form of in-depth interviews completed with questionnaires. The population size of the questionnaire consists of 179 participants. Five to five experienced athletes and trainers were interviewed. The study aims to approach the objectives using these diverse models: the Hooked Model, the Lean Startup, and the Technology Acceptance Model. The study's conclusion is that the Digital Fitness and Well-being market is rapidly growing in Hungary, but significant constraints in purchasing power generate challenging conditions for new market participants. The theoretical application, however, presents very promising results for the overall market viability.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Kereskedelem Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Kereskedelem és marketing

Mű típusa:	TDK dolgozat
Kulcsszavak:	piaci bevezetés, piaci elemzés, startup, termékfejlesztés, termékinnováció
SWORD Depositor:	User Archive
Felhasználói azonosító szám (ID):	User Archive
Rekord készítés dátuma:	2025. Szep. 23. 11:56
Utolsó módosítás:	2025. Szep. 23. 11:56

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