Psychological approach in marketing and market research

Széchenyi Adél Mirtill (2024) Psychological approach in marketing and market research. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

The rationale behind my choice of topic was quite simple. Since my youth I have been interested in the field of psychology and the way we operate unconsciously as humans. I also decided to pursue this topic because I intend to study psychology, and I believed thar it would be an intriguing introduction to explore this field within my current studies. I believe that marketers in most cases use psychology a lot in advertising, in commercials and all sorts of issues that we consumers do not even consciously realise, to get us to choose their company, their product or their service. It was often a mystery to me what my decisions are based on. Was it conscious or was it completely unconscious? If it was subconscious, why did I choose it? Am I making an emotional or rational decision if it is conscious? And is that something I can influence? I considered this to be rather intriguing and I would be happy to do some research and write about it.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Kereskedelem Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Kereskedelem és marketing

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	advertising, consumer behaviour, marketing, Neuromarketing, psychology
SWORD Depositor:	User Archive
Felhasználói azonosító szám (ID):	User Archive
Rekord készítés dátuma:	2025. Már. 25. 11:26
Utolsó módosítás:	2025. Már. 25. 11:26

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