Integration of corporate social responsibility with economic background

Németh Máté (2024) Integration of corporate social responsibility with economic background. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

	PDF Németh Máté thesis.pdf Hozzáférés joga: Csak nyilvántartásba vett egyetemi IP címekről nyitható meg Download (1MB)
	PDF Final research methodology.pdf Hozzáférés joga: Csak nyilvántartásba vett egyetemi IP címekről nyitható meg Download (113kB)
	PDF Németh Máté BA KM angol bírálati lap BELSŐ.pdf Hozzáférés joga: Bizalmas dokumentum (bírálat) Download (185kB)
	PDF BA KM angol bírálati lap KÜLSŐ_Németh.pdf Hozzáférés joga: Bizalmas dokumentum (bírálat) Download (176kB)

Absztrakt (kivonat)

Summary:The exploration of Corporate Social Responsibility was a very difficult task, and it was a very long journey from the beginning where I selected this topic to the end where I summarize my experiences about writing this thesis. It was a very good experience not just academically, but personally as well. It was very good to learn, understand CSR itself how it went from a secondary tool to a main part of the strategy. The process of writing literature review and analysis was a long way to go, in my opinion the literature review, was harder to write because, of the lot of content to read. But my experience with my research method, interviews, were very impactful. I learned a lot of things about Spar and Tesco, how they integrate CSR, how they manage difficulties, how they connect with their employees and stakeholders as well. The most inspiring aspect of this research has been witnessing how CSR transforms from a theoretical construct into tangible actions that create real-world impacts. This thesis has contributed significantly to my personal and professional development. It has sharpened my understanding of how CSR is not just a ethical responsibility but a planned asset for businesses. As someone who values sustainability and ethical practices, delving into CSR has strengthened my resolve to advocate for these principles in my future career. Looking ahead, there are several areas for further research that I find compelling. One such area is exploring how technology can amplify CSR initiatives, particularly through the use of data analytics and AI to track and enhance CSR impact. Another critical avenue is investigating the part of small and medium-sized enterprises (SMEs) in adopting CSR practices, as these businesses often face unique challenges compared to larger corporations. In conclusion, this thesis has been more than an academic project; it has been an exploration of values, ethics, and the intersection of business with societal needs. As I bid farewell to this work, I am filled with gratitude for the journey it has taken me on and excited for the opportunities to contribute to CSR in the future. My hope is that this research will inspire others to see CSR not just as a business obligation but as a powerful tool for creating a more sustainable and equitable world.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Kereskedelem Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Kereskedelem és marketing

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	21th century, analysis, corporate culture, corporate social responsibility, environment
SWORD Depositor:	User Archive
Felhasználói azonosító szám (ID):	User Archive
Rekord készítés dátuma:	2025. Már. 25. 11:22
Utolsó módosítás:	2025. Már. 25. 11:22

Actions (login required)

Tétel nézet