The Sectoral Characteristics and Applied Models of E-commerce Techniques

Somlai Réka (2024) The Sectoral Characteristics and Applied Models of E-commerce Techniques. Külkereskedelmi Kar.

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Absztrakt (kivonat)

The evolution of e-commerce models has been a focal point in the contemporary retail landscape, showcasing a myriad of strategies that have propelled their rise. This thesis sets out to explore the dynamic strategies underpinning the ascent of e-commerce models and their broader implications. Motivated by a keen interest in the transformative nature of digital commerce and my firsthand experience as a regular purchaser from platforms like Amazon and Shein, this research aims to dissect the strategies employed by e-commerce models to establish and thrive in the competitive market. From the adoption of innovative technologies to the implementation of targeted marketing approaches, there is a rich tapestry of tactics driving their success. Through a comprehensive analysis, this study seeks to unravel the intricacies of e-commerce strategies across various industries and market segments. By examining case studies and conducting in-depth interviews with industry experts, the research aims to identify common patterns and best practices that contribute to the growth and sustainability of e-commerce models. Utilizing a mixed-methods approach, qualitative analysis will provide rich insights into the nuanced strategies adopted by e-commerce models, while quantitative data analysis will offer empirical evidence of their impact on market dynamics and consumer behavior. Anticipated outcomes include a nuanced understanding of the strategies shaping the evolution of e-commerce models and their implications for the broader retail landscape. By uncovering actionable insights, this research aims to provide valuable guidance for businesses seeking to navigate the complexities of the digital marketplace and capitalize on emerging opportunities.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Külkereskedelmi Kar

Tanszék

Nemzetközi Gazdaságtan Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Nemzetközi gazdálkodás

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	Amazon, e-marketing - elektronikus marketing, elektronikus vásárlás - online vásárlás, marketing, Shein
SWORD Depositor:	User Archive
Felhasználói azonosító szám (ID):	User Archive
Rekord készítés dátuma:	2025. Már. 12. 11:10
Utolsó módosítás:	2025. Már. 12. 11:10

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