The Crisis Communication and the Reputation of Widely Acknowledged Luxury Brands

Lakatos Lolita (2024) The Crisis Communication and the Reputation of Widely Acknowledged Luxury Brands. Külkereskedelmi Kar. (Kéziratban)

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Absztrakt (kivonat)

This thesis delves into the miscommunications that the three luxurybrands, Gucci, Balenciaga, and Dolce & Gabbana, have made.It examines how communication strategies affect miscommunication scenarios, public reactions, and crisis management.The paperdemonstrates how ignorance and ineffective communication in PR initiatives may cause protests, public outrage, and long-term harm to a brand's reputation.Openness, authenticity, and moral behavior should be given top priority in a company's crisis communication plan. The thesis explores the distinct challenges encountered by each organization and stresses the significance of cultural awareness, comprehensive investigation, and inclusive design methodologies in the fashion sector.The paper moreover emphasizes how important it is for fashion companies to put crisis management procedures, and genuine contact with a broad customer base.Cultural awareness and diversity need to be top priorities for brands in an increasingly connected and socially conscious world if they want to stay ahead of potential obstacles and win over customers.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Külkereskedelmi Kar

Tanszék

Kommunikáció Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Public Relations és szóvivő

Mű típusa:	záródolgozat
Kulcsszavak:	brands, communication, crisis, PR, reputation
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2024. Okt. 03. 13:39
Utolsó módosítás:	2024. Okt. 03. 13:39

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