Strategic Insights Into Global Marketing: Analysing The Impact Of E-Commerce Platforms Through IAG Media

Csörge Ciprián (2024) Strategic Insights Into Global Marketing: Analysing The Impact Of E-Commerce Platforms Through IAG Media. Külkereskedelmi Kar.

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Absztrakt (kivonat)

This thesis reflects upon the changing nature of the relationship between global marketing strategies and the growing power of e-commerce platforms, largely based on the path-breaking innovations of IAG Media. The advent of digital marketing has changed the structure of traditional marketing paradigms, giving rise to complexities that need quite complex strategies to be done properly. This study looks at how e-commerce, via the use of digital technologies, has changed the structure of traditional markets, bringing new avenues and challenges for marketers.The research through case studies and empirical data tests the possible impact of the effectiveness of the extant digital marketing strategies on the global marketing landscapes. The research puts a particular focus on the pay-per-click (PPC) marketing tactics with reference to the level to which they increase market reach and engagement for IAG Media. The findings aim to provide strategic insights on optimal marketing budget allocations in the incorporation of traditional marketing principles that coalesce with the most recent digital tactics to realize superior marketing outcomes.Finally, such a thesis attempts to bind the theoretical concepts with practical applications on the ground; this is very instrumental in understanding the strategic role of digital marketing in a global context and possibly offers a guideline in leveraging e-commerce platforms to enhance marketing effectiveness.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Külkereskedelmi Kar

Tanszék

Nemzetközi Kereskedelem és Logisztika Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Nemzetközi gazdálkodás

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	e-commerce, Facebook Ads, IAG Media, online marketing, PPC marketing
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2024. Szep. 26. 08:02
Utolsó módosítás:	2024. Szep. 26. 08:02

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