China’s digital public diplomacy on Twitter: Users’ perception of the belt and road initiative

Nguyen Thanh Thuy Trang (2024) China’s digital public diplomacy on Twitter: Users’ perception of the belt and road initiative. Külkereskedelmi Kar.

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Absztrakt (kivonat)

In an era defined by the ascendancy of soft power and digital diplomacy, the role of social media platforms has become increasingly pivotal in shaping the narratives of nations on the global stage. Concerns over Chinese public diplomacy, soft power, and how it is received in various regions through broadcasts, online media, and printed news have been previously addressed by researchers. However, limited attention has been given to how social media users interact with and respond to China's digital diplomacy efforts on these online platforms. Considering the importance that China attaches to the Beltand Road Initiative (BRI), this paper attempts to answer three research questions: 1)What is the prevalence and geographic spread of tweets and retweets related to the BRI?2)What are the primary topics covered in BRI-related tweets?3)What are the common reactions ofTwitter’s users to the BRI? To achieve this goal, the paper adopts a mixed methods approach that incorporates both quantitative and qualitative methods. The paper employed an online dataset collected through the Twitter API from September 7, 2013, to November 30, 2021. Given the vast volume of data collected in the database, the paper also applies Structured Query Language (SQL) and the R programming language to answer research questions. The study also uses information derived from primaryandsecondary data collection and personal contextual knowledge to address the research questions regarding China's digital diplomacy.The findingsshow that while not achieving exceptionally high levels of popularity, Chinese efforts on Twitter regarding BRI have been successful in continuously producing BRI-related content. Secondly,the paper also shedslight on primary topics revolving BRI. These hashtags indicate a keen interest in the initiative's economic implications; its potential impact on global trade and finance;geographical and infrastructural elements. Along with positive topics, there are still many Twitter users expressing their critical opinionson the challenges and concerns of BRI such as debt trap and trade war. Thirdly, the transition from predominantly positive and neutral sentiments during the first Belt and Road Forum in 2017 to more critical discussions during the second forum in 2019 demonstrates an evolvingperception of Twitter users.Overall, Twitter users express favorable responses to the Belt and Road Initiative on this online platform.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Külkereskedelmi Kar

Tanszék

Nemzetközi Gazdaságtan Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Nemzetközi tanulmányok (angol)

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	Belt and Road Initiative, China, digital diplomacy, public diplomacy, soft power, Twitter
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2024. Szep. 26. 07:59
Utolsó módosítás:	2024. Szep. 26. 07:59

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