The impact of influencer marketing on Lining – as Chinese social media Douyin as an example

Ye Jingmei (2024) The impact of influencer marketing on Lining – as Chinese social media Douyin as an example. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

	PDF The impact of influencer marketing on Lining – as Chinese social media Douyin as an example.pdf Hozzáférés joga: Csak nyilvántartásba vett egyetemi IP címekről nyitható meg Download (4MB)
	PDF Ye Jingmei_BGE_05282024.pdf Hozzáférés joga: Bizalmas dokumentum (bírálat) Download (128kB)
	PDF Ye Jingmei_BA KM angol bírálati lap BELSŐ.pdf Hozzáférés joga: Bizalmas dokumentum (bírálat) Download (184kB)

Absztrakt (kivonat)

As more and more social media platforms are growing and developing, major brands are utilizing the influence of social media for their benefit. Nowadays, in the digital age, the rise of the internet has changed consumer behavior and marketing strategies, and influencer marketing has become one of the most innovative and powerful tools for branding. Marketing is a marketing strategy that utilizes individuals with a large number of followers and influencers on social media platforms to promote and advertise a product or brand. These individuals are often referred to as "influencers" because of their ability to generate positive attention and interaction on social media. Their influence is increasingly becoming one of the key elements of brand promotion. Influencer marketing is mainly carried out on various social media platforms such as Instagram, YouTube, Douban, Weibo, etc. These platforms provide influencers with the opportunity to interact directly with their followers. The research objective of this thesis is The impact of influencer marketing on Lining - as Chinese social media Douyin as an example

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Kereskedelem Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Kereskedelem és marketing

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	Douyin, influencer marketing, online communication, online marketing, Social media
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2024. Júl. 15. 10:14
Utolsó módosítás:	2024. Júl. 15. 10:14

Actions (login required)

Tétel nézet