Investigating the influence of live music on restaurant consumption

Takács Fanni (2024) Investigating the influence of live music on restaurant consumption. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

Throughout the research, it is crucial to accurately illustrate the importance of this topic from multiple perspectives. Music is ageless, it affects people of all ages, so it is equally important to present the perspectives of those under the age of 18 as those over the age of 50, who have more experience in the field of music. Although they are mostly located in the capital, the restaurants that I interviewed about the subject are examined in general, so in the opposite, in the questionnaire, people were asked of their opinion and experiences who do not only live in the capital. As a tool for this, I used Google Forms to create an anonymous questionnaire that is less public, allowing anyone to access and complete it by clicking on the link. I made charts from these so that I could present the answers numerically. In addition to customers, I believe the perspectives of restaurant owners and managers are comparable, if not more important, so I interviewed three restaurants owners in Budapest. In contrast to the questionnaire, all restaurants provided answers with their names, making it less anonymous. I prepared for the interview by asking guided questions. It is also important to mention Artisjus at this point because all music is already royalty-free, so just as you cannot play any type of music on the radio or in live music, the venue owner must pay the royalty.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Vendéglátás Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Turizmus-vendéglátás

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	consumption, Interview, live music, music, music history, Questionnaire, recorded music, restaurant
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2024. Júl. 15. 10:11
Utolsó módosítás:	2024. Júl. 15. 10:11

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