The motivations of tourists choosing Lapland as their travel destination

Schneider Anna (2024) The motivations of tourists choosing Lapland as their travel destination. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

In the ever-evolving world of tourism, destinations are no longer just geographical points on the map; they are the places that offer unique discoveries and immersive adventures for travellers. Lapland, in the north of Europe, is one of the special destinations that is capturing the imagination of an increasing number of tourists. As a destination, Lapland has gained international recognition for offering a range of opportunities for experiences, from adrenaline-filled winter sports and interactions with local fauna to the tranquillity of midnight hikes and encounters with local indigenous communities. The combination of its modern amenities and unspoilt wilderness makes Lapland a destination that caters for a wide range of travel preferences. The research of this thesis aims to explore the background of tourism motivations and tries to answer the fundamental question: what are the main motivating factors of individuals to travel to Lapland? One of the main objectives of this paper is to identify the key factors that influence tourists' decision making and motivate them to choose Lapland as their destination. In addition, the research aims to gain a deep understanding of the relationship between nature-based experiences in Lapland and overall tourist satisfaction and seeks to explore the demographic and psychographic characteristics of different segments of tourists with the aim of distinguishing different market segments. The study will also cover the field of destination marketing, examining the strategies used by Lapland and their effectiveness in attracting tourists based on their motivations. The results are summarised in feasible recommendations for the development of tourism in Lapland, recognising the economic and environmental aspects of further attractiveness of the region as a sought-after destination. The research will benefit various tourism professionals by providing them with a better understanding of tourists' decision-making, which can be used to further motivate tourists to choose Lapland as a destination and to continue to develop their travel products for greater demand.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Turizmus Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Turizmus-vendéglátás

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	Destination choice factors, Intangible tourist attractions, Lapland, Nature-based tourism, seasonality, tourist motivations
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2024. Júl. 15. 10:08
Utolsó módosítás:	2024. Júl. 15. 10:08

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