Szoboszlai Soma (2024) Digital skills and new job profiles in tourism: perspectives after COVID-19 in Hungary. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.
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Absztrakt (kivonat)
This thesis explores the digital revolution in the Hungarian tourism sector, focusing on the impact of digital technologies, the growing skills gap in the workforce, and the future of the sector's digital transformation. The research aims to answer four research questions: How has the introduction of digital technologies affected Hungarian tourism? What are the most significant digital skills in the Hungarian tourism sector, and how can the skills gap be addressed? How do Hungarian tourism professionals see the future of digital transformation in the industry? What new job profiles are emerging in the Hungarian tourism sector due to digital transformation? The relevance of this research lies in its contribution to understanding the digital transformation of the Hungarian tourism sector and its impact on the workforce. The study employs a qualitative methodology, using semi-structured interviews with six industry experts from different sub-sectors of the Hungarian tourism sector. The results show a significant shift from manual to digital processes in all sectors, highlighting the importance of digital skills and the need for continuous learning and adaptation. The research also reveals exciting opportunities for the Hungarian tourism industry, with the emergence of new job profiles driven by evolving industry trends and the growing influence of artificial intelligence and robotics.
Intézmény
Budapesti Gazdasági Egyetem
Kar
Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar
Tanszék
Turizmus Tanszék
Tudományterület/tudományág
NEM RÉSZLETEZETT
Szak
Mű típusa: | diplomadolgozat (NEM RÉSZLETEZETT) |
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Kulcsszavak: | Covid-19, digital skills, Hungary, job profiles, tourism |
SWORD Depositor: | Archive User |
Felhasználói azonosító szám (ID): | Archive User |
Rekord készítés dátuma: | 2024. Júl. 15. 10:06 |
Utolsó módosítás: | 2024. Júl. 15. 10:06 |
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