The argan tree as a key of touristic promotion for the region of Essaouira

El Hassani Mouad (2024) The argan tree as a key of touristic promotion for the region of Essaouira. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

Territorial marketing is critical for increasing the appeal and competitiveness of cities, regions, and countries by using their distinct advantages. This thesis investigates the potential of the Argan tree, a UNESCO World Heritage Site, to boost tourism in Essaouira. The Argan tree, found only in the arid lowlands of Southwest Morocco, is important to the region's growth and tourism, and it is well-known for its marketing and income-generating benefits. Argan oil, obtained from the tree, serves a variety of functions, including aiding local livelihoods and conservation initiatives. Sustainable tourism thrives in the region, thanks to the Argan tree, and women play an important part in argan oil manufacturing, which promotes social sustainability.Strategic efforts to use Argan oil into various tourism goods aim to increase the region's attraction. This scientifically based study emphasises the relevance of eco-tourism and rural tourism, as well as Argan oil's ability to improve gourmet, recreational, and cultural tourism. This research is personally meaningful because of its cultural and economic ramifications. Its goal is to give practical insights for sustainable tourism growth in the region, potentially enhancing local livelihoods.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Turizmus Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Turizmus-menedzsment

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	argan tree, ESSAOUIRA, Morocco, sustainability, tourism
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2024. Júl. 15. 10:03
Utolsó módosítás:	2024. Júl. 15. 10:03

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