Hungarian

A Heineken és a Dreher televíziós kampányának összehasonlítása

Minisán Eszter (2010) A Heineken és a Dreher televíziós kampányának összehasonlítása. Faculty of International Management and Business.

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Institution

Budapest Business School

Kar

Faculty of International Management and Business

Department

Nincs adat

Tudományterület/tudományág

UNSPECIFIED

Szak

Kereskedelem és Marketing

Item Type: Thesis (UNSPECIFIED)
Uncontrolled Keywords: Sörpiac, Kampánytervezés, Marketingkommunikáció
Depositing User: Erzsébet Kovály
Date Deposited: 2024. Mar. 25. 12:28
Last Modified: 2024. Mar. 25. 12:28

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