ChatGPT in Hotels, and Applications in the Back Office

Cseke Szabina Elina (2023) ChatGPT in Hotels, and Applications in the Back Office. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar. (Kéziratban)

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Absztrakt (kivonat)

ChatGPT is a newly developed chatbot that assists in internet searches, summarizing longer texts, taking notes, translating, generating ideas, programming, and many other similar tasks. The objective of this research was to find out what can be expected for hotels in terms of current digitalization and significant artificial intelligence presence and development, with specific attention to ChatGPT. The main question of the research is related to ChatGPT and its use, with a focus on the back office in hotels. It also explores how the management would implement it and what would be the reactions of guests and future employees. The research was conducted using qualitative and quantitative methods. First, a questionnaire was compiled to gather as much information as possible about potential future employees with students of the tourism study program and to find out what they think as consumers about the increased use of AI and ChatGPT in the hotel industry. The responses were analysed using statistical methods. The other method used took the form of in-depth interviews which were evaluated using comparison analyses and coding. It is essential to fully understand how managers and leaders of different hotels perceive artificial intelligence, especially ChatGPT, and its increased use in their hotels. This way, insight into the demand was provided, the opinion of the future employees of hotels was shown, and additionally a comparison of demand with what the supply might be in the future is possible. The results obtained are quite consistent. The responses from the questionnaire indicate that from the perspective of consumers and potential employees, the need for this digitalization process is present, but they do not believe that this transition can happen quickly in the near future. Management similarly values human interaction in the hotel industry and does not want this aspect to disappear due to the potential for detachment and monotony. Both sides value the human aspect of tourism way higher than the modern digitalised less personal way. The leaders of hotels found that the personal aspect of a workplace is also important. The potential workers and customers mentioned that they would not mind and might enjoy working in closer proximity to AI, though the opinion varies for different genders or professions. If we view the whole picture regarding the findings, both parties agree that the human aspect of tourism is highly valued.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Turizmus Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Turizmus-vendéglátás

Mű típusa:	TDK dolgozat
Kulcsszavak:	21. század, Back Office, chatgpt, hotel, mesterséges intelligencia
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2024. Már. 22. 12:57
Utolsó módosítás:	2024. Már. 22. 12:57

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