The student's unique hobby, special area of interest - and its connection to the world of marketing

Jargalsaikhan Erdenemunkh (2023) The student's unique hobby, special area of interest - and its connection to the world of marketing. Külkereskedelmi Kar. (Kéziratban)

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Absztrakt (kivonat)

Topic -The student's unique hobby, special area of interest - and its connection to the world of marketingWritten by – David Somogyi, Elizabeth Tavartkiladze, Erdenemunkh JargalsaikhanThis scientific association conference paper explores the fascinating nexus between marketing and students' unique hobbies or special areas of interest. The research aims to unveil the pervasive influence of marketing in our daily lives, subtly shaping personal identities through often-overlooked activities like hobbies. The paper comprises three key sections:The background information delves into the dynamic landscape of digital platforms in marketing, the paper explores understanding consumer behavior and defining the essence of students' hobbies or special interests.The literature review examines consumer behavior, personalization, and real-life examples from companies like Microsoft, Tesla, and Grammarly, the paper illustrates how hobbies contribute to distinct consumer identities. Notably, it highlights football sponsorships on jerseys as an example of hobbies intersecting with marketing practices.The study culminates in practical application, involving interviews with two students. Through a comprehensive analysis of their responses, the paper unveils the intricate connections between hobbies and marketing, emphasizing the role of hobbies in shaping diverse consumer identities.This research sheds light on the nuanced relationships between personal interests, consumer behavior, and the expansive realm of marketing, providing valuable insights into the subtle yet impactful influence of marketing on individual identities.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Külkereskedelmi Kar

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Nemzetközi gazdálkodás

Mű típusa:	TDK dolgozat
Kulcsszavak:	Consumer behavior understanding, Cultural preservation, Digital marketing dynamics, Immersive Exploration Passion-Driven Marketing Str, Unique hobbie exploration
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2024. Már. 22. 12:51
Utolsó módosítás:	2024. Már. 22. 12:51

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