The Behavior of Moroccan Cyber Consumer

Ezziani Moulay Smail (2023) The Behavior of Moroccan Cyber Consumer. Külkereskedelmi Kar.

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Absztrakt (kivonat)

This thesis delves into the dynamic realm of e-commerce, casting a spotlight on the unique landscape of Moroccan markets and the discerning behavior of the e-consumer within this context. The exploration commences with a comprehensive literature review, unraveling the multifaceted tapestry of e-commerce. Encompassing types, growth trajectories, and nuanced advantages and disadvantages, the review sets the stage for a profound understanding of the subject. A pivotal aspect of this inquiry is the examination of e-consumer behavior, probing the intricacies of factors that wield influence over purchasing decisions and the various stages that characterize the online purchasing process.The methodology employed for this research is meticulously outlined, providing transparency into the research framework. The objectives are clearly delineated, offering a roadmap for the investigation. A synthesis of relevant data sources and survey methodology is presented, elucidating the systematic approach employed to capture the essence of Moroccan e-consumer behavior. By focusing on the intricacies of this vibrant market, the thesis aims to contribute valuable insights that not only advance academic understanding but also offer practical implications for businesses navigating the burgeoning landscape of e-commerce in Morocco.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Külkereskedelmi Kar

Tanszék

Nemzetközi Gazdaságtan Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Nemzetközi gazdaság és gazdálkodás (angol)

Konzulens(ek)

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	analysis, digital, e-commerce, Morocco, Online purchases, Product Research
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2024. Feb. 22. 10:35
Utolsó módosítás:	2024. Feb. 22. 10:35

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