The improvement of Brunchcafé’s customer journey through online marketing

Horváth Luca (2023) The improvement of Brunchcafé’s customer journey through online marketing. Faculty of Commerce, Catering and Tourism.

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Abstract

In my thesisI would like to introduce the customer journey of Brunchcafé Kft. To have a better look at their online presence, and solve the problems occurring with the company, by planning a future online platform. Also to have a look at improvement ideas, try to work out an active social presence on facebook, instagram, google maps and so on. Showing the importance of customer feedback through social media for future possible customers. Also have a look at its future cost, whether there are any hidden costs, and why it’s important to maintain the social media page regularly. And to see how it will benefit the company in the future.

Institution

Budapest Business University

Kar

Faculty of Commerce, Catering and Tourism

Department

Kereskedelem Tanszék

Tudományterület/tudományág

UNSPECIFIED

Szak

Kereskedelem és marketing

Item Type:	Thesis (UNSPECIFIED)
Uncontrolled Keywords:	business marketing, business planning, management, online marketing, Small business
SWORD Depositor:	User Archive
Depositing User:	User Archive
Date Deposited:	2024. Feb. 20. 15:07
Last Modified:	2024. Feb. 20. 15:07

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