Comparison of Budapest and Vienna based on tourism strategies

Máj Adél (2023) Comparison of Budapest and Vienna based on tourism strategies. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

In my thesis, I compared the cities of Budapest and Vienna, based on their tourism strategies. In the first chapter of my research, I presented what tourism strategy is and how it is put together. I have outlined the crucial elements that must be included for a strategy to be successful. I then went into depth about Hungary and Budapest. In addition to presenting on the population and the GDP of the county, I also highlighted its physical position and natural features. As a result, this chapter disclosed that Hungary’s GDP in 2021 was 181.8 billion USD and that it is home to almost 10 million residents. I pointed out Budapest, the capital of Hungary, is about in the paragraph describing the city, With, two million residents, it is ten times larger than the next biggest city in the country. My research revealed that Austria’s population exceeds 9 million and its GDP was 480.4 billion USD in 2021, which is much higher than Hungary’s. Vienna, the capital of Austria, has 1.9 million residents, which is not much fewer than Budapest. However, as I discovered from multiple information points, the two cities are very similar in many ways, which is why I chose these cities as the elements of my thesis. My next chapter is about the detailed presentation of the tourism strategy of the two countries and cities. I gave a quick overview of Hungary’s present tourism condition before writing about the strategy’s objectives and expected results. I have talked a little about some of the issues the nation will face in the upcoming years. Then, based on a number of factors, I gave an in-depth description of the country’s current tourism strategy, known as Tourism 2.0. I mentioned what the country’s strategy particularly focuses on. Since the Tourism 2.0 project 2030 is a plan meant to be implemented in its entirety, I have included a paragraph outlining the changes we may anticipate by year’s end. In addition, I briefly discussed the challenges brought on by the Covid-19 pandemic and how they altered Tourism 2.0, which was released in 2017. Furthermore, I described the extent to which international tourism has developed over the years. In the next section, I covered Budapest’s strategy. I mentioned that although this city is one of the most popular destinations in Hungary, the city has not had an independent strategy since 2017. I reviewed which countries tourists visit Budapest the most. For example: Germany, Spain, Italy and the UK. I mentioned that Budapest’s main goal is to find a balance between low-cost and high-end customer sectors. After that, I presented Hungary’s strategy as well as Austria’s. Austria’s latest strategy was called MasterPlan T, which was published in 2019. I gave a more thorough presentation of this approach and identified its primary objectives in this chapter. Covid-19 made some revisions to this strategy as well, similar to the Hungarian Tourism 2.0. Next, I wrote about Vienna’s strategy. The plan accepted by the city was called Tourism Strategy 2020. After describing Vienna’s tourist milestones, I went on to discuss the city’s goals and plans for achieving them. I also wrote the Global.Smart.Premium element used in Vienna at length, covering several subsections, I also explained the so-called Viennese Diamond Strategy in detail with the help of a diagram. After the strategies were in place, I wrote about tourism marketing through a short chapter. I went over the function, contents and organization of marketing in the travel industry. Then I have studied the tourism marketing of Budapest, Austria and of Vienna. I then gave a brief overview of the newest components and trends in tourism marketing. In my last chapter, I wrote about my primary research. I performed my quantitative research by providing answers to a series of questions. My questionnaire included questions related to knowledge of the tourism strategy of Budapest and Vienna, as well as the tourism marketing of the two cities. How much knowledge the individuals I interviewed had of these ideas piqued my interest. Using graphs and figures, I presented and fully explained my results. I may sum up my thesis by saying that I found the answers to the questions I posed in my study.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Turizmus Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Turizmus-vendéglátás

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	Budapest, Comparison, strategies, tourism, Vienna
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2024. Feb. 20. 15:07
Utolsó módosítás:	2024. Feb. 20. 15:07

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