The Reputation of the Hungarian Football

Bujdos Betti (2023) The Reputation of the Hungarian Football. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

In my opinion, it is visible that football is the world’s most popular sport, and the number of viewers and followers of its stars is outstanding compared to any other sport. Currently Hungary is the 25thin the UEFA and 30thin the FIFA rankings based on my previous research in November 2023. Whether it is a Grassroots match at the weekend in a village or the Champions League at the Puskás Stadium, Hungarians faithfully support their beloved group at the venue or sitting in front of the television in every part of the country.To choose my topic, I did not have to think too much, because football is in my everyday life, as I am an intern at the Hungarian Football Federation. This is why I thought, in my thesis I would like to controvert the most importantconstituent elements, structure and strategy of the HFF. Moreover, in my essay, I discuss, why it is worth following what is written about football in the media, football’s marketing and how much is still behind it. Over and above, I show the marketing situation of today’s Hungarian football. I also try to highlight what else can the association develop in the future, which will make the work easier and more efficient, thus making football more accessible in the country.The question often arises in people’s mind that, it really takes that much work behind the big football games? In fact, I am writing about this because I feel that many people, regardless of whether they follow football or not, refrain from talking about the situation of Hungarian football today, and to express their displeasure towards the federation and its leaders. To say the truth as Márton Dinnyés says in my interview, people still have extreme opinions about the domestic football and the Federation. So, in my further studies I use my interview with Dinnyés Márton, the head of the communication sector of theHungarian Football Federation (HFF)to get even more and truth information about his work, the Federation’s draft, and the communication sector’s everyday life. In fact, I would like to write about some external communication activities of the Hungarian football.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Kereskedelem Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Kereskedelem és marketing

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	communication, football, football marketing, Interview, marketing
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2024. Feb. 20. 15:07
Utolsó módosítás:	2024. Feb. 20. 15:07

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