Influencer Marketing in Hungary: Exploring Origins, Growth and Implications for Brands and Companies

Bránát Anna (2023) Influencer Marketing in Hungary: Exploring Origins, Growth and Implications for Brands and Companies. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

In this digital age, marketing and advertising have transformed into a brand-new concept leaving everything behind that was known to the world before the unstoppable digitalization. One of the newest and probably most notable shifts has been the enormous growth of influencers and their usage as a marketing tool. It quickly became a powerful marketing strategy for brands and companies to engage and connect with customers.This is one of the reasons why this research was made to seek to go into depth about the evolution of influencer marketing in Hungary and to uncover its origins, growth, and implications for brands and companies: this is a highly discussed topic that is timely, and it is integral to our daily life. As influencer marketing continues to grow within Hungary, it became increasingly vital to study its impact on consumer behavior, and company-costumer relationships, thus providing insights for companies that are not familiar yet with this marketing tool.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Kereskedelem Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Kereskedelem és marketing

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	advertisment, brands, influencer, marketing, Social media
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2024. Feb. 20. 15:05
Utolsó módosítás:	2024. Feb. 20. 15:05

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