Apple Inc.'s Public Relations in the Digital Age: A Comprehensive Assessment of Online and Offline

Yozkalach Aytug (2023) Apple Inc.'s Public Relations in the Digital Age: A Comprehensive Assessment of Online and Offline. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

In today's rapidly evolving digital landscape, Public Relations (PR) plays a pivotal role in shaping an organization's reputation, engaging stakeholders, and navigating the intricacies of the modern age. With the digital revolution in full swing, PR strategies have transformed, ushering in a new era of possibilities and challenges. This paradigm shift has sparked a pressing need to scrutinize how both online and offline PR strategies synergize to create an effective PR framework that aligns with an organization's goals. This research delves deep into the intricate web of PR strategies employed by Apple Inc., examining both its online and offline strategies. By closely analyzing these strategies, this study aims to uncover the symbiotic relationship between the digital and traditional approaches within Apple's PR playbook. The aim of this research is to conduct a comprehensive assessment of Apple Inc.'s online and offline PR strategies together and find out how they support each other in the context of the digital age. By examining these strategies, this study seeks to provide insights into how one of the world's most iconic and influential companies navigates the ever-changing landscape of public relations. The research will focus on the following specific objectives:- to analyze and evaluate the complete PR strategies employed by Apple Inc., including its digital content, social media engagement, and online messaging, and offline pr tools.- to assess the impact and effectiveness of PR strategies in shaping public perception and brand reputation.- to identify the key success factors that contribute to the effectiveness of PR strategies in the digital age.The central research question that guides this study is as follows: How do Apple Inc.'s PR strategies in the digital age shape brand image and reputation and how online users perceive strategies?This research will employ a qualitative and quantitaive case study approach to investigate Apple Inc.'s PR strategies. Qualitative methods will enable an in-depth exploration of the strategies, allowing for a rich understanding of their nuances and outcomes. The case study design will facilitate a holistic examination of Apple's PR practices, taking into account various data sources and perspectives.It is important to acknowledge certain limitations inherent to this research. Firstly, the study will focus exclusively on Apple Inc., limiting the generalizability of findings to other organizations. Secondly, access to internal PR data may be restricted, potentially impacting the depth of analysis. Additionally, the dynamic nature of digital platforms may render some data subject to change over time. Quantitative part will involve survey distributed to users in order to see the perspective by consumers.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Kereskedelem Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Kereskedelem és marketing

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	case study, Development of Public Relations, Digital Public Relations (PR 2.0), digital transformation, Public Relations Strategies
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2024. Feb. 20. 15:03
Utolsó módosítás:	2024. Feb. 20. 15:03

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