A Synergistic Approach for Sustainable Competitive Advantage in the Digital Health Era: A Case Study of WeCare's Marketing Strategy and the Role of m-Health

Abu Gharbiyeh Ahmad Moh'd Akram (2023) A Synergistic Approach for Sustainable Competitive Advantage in the Digital Health Era: A Case Study of WeCare's Marketing Strategy and the Role of m-Health. Faculty of Commerce, Catering and Tourism.

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Abstract

The health care model is a sophisticated machine, that works hand in hand with the evolving technology, m-health (medical health) is a topic debated and applied in countries around the world like Australia, UK and Canada for example.The WeCare health application provides a bridge between health care providers (HCP) and health care seekers (HCS), HCP can benefit from using the application by making extra income and providing the services for other people who are interested in receiving the service in home comfort.This paper tests the registered HCP demographics, information and their perception of the application and the company. It will also provide valuable feedback for the User Experience and the approach of setting a cooperative marketing strategy to compliment the existing infrastructure and provide a strategic solution with the available resources.

Institution

Budapest Business University

Kar

Faculty of Commerce, Catering and Tourism

Department

Kereskedelem Tanszék

Tudományterület/tudományág

UNSPECIFIED

Szak

Kereskedelem és marketing

Item Type:	Thesis (UNSPECIFIED)
Uncontrolled Keywords:	branding, information technology, marketing, strategy, technology
SWORD Depositor:	Archive User
Depositing User:	Archive User
Date Deposited:	2024. Feb. 20. 15:03
Last Modified:	2024. Feb. 20. 15:03

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