Corporate Social Responsibility and its Influence on Consumer Behaviour and Business Practice in luxury fashion industry: Can CSR create a competitive advantage?

Tilekeeva Tolgonai (2023) Corporate Social Responsibility and its Influence on Consumer Behaviour and Business Practice in luxury fashion industry: Can CSR create a competitive advantage? Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

In today’s dynamic and socially conscious world, the intersection of luxury fashion andCorporate Social Responsibility (CSR) has emerged as a subject of profound significance. Thisthesis delves into the multifaceted relationship between luxury fashion brands and CSR, aiming tocomprehensively explore its evolution, impact, and implications. By investigating the historicalperspectives of CSR in the luxury fashion industry, analyzing empirical findings, and examiningits influence on consumer behavior and business practices, this study seeks to shed light on therole of CSR in the realm of opulence and elegance. In doing so, this study aims to provide valuable insights into the purpose, significance, and ethical considerations surrounding CSR within the luxury fashion sector.The primary aim of this thesis is to comprehensively investigate and analyze the intricaterelationship between Corporate Social Responsibility (CSR) and luxury fashion brands. Byexploring the historical development of CSR in the context of the fashion industry and conductingempirical research, this study aims to reveal the underlying motivations, challenges, and benefitsassociated with CSR initiatives among luxury fashion houses. Ultimately, the thesis strives tocontribute to a deeper understanding of how CSR practices can be effectively integrated into theexclusive world of high-end fashion.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Kereskedelem Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Kereskedelem és marketing

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	CSR, development, fashion, luxury brands, sustainability
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2024. Feb. 20. 15:01
Utolsó módosítás:	2024. Feb. 20. 15:01

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