The evaluation of the company Crystal Nails' marketing communication on social media platforms

Nánássy Emese (2023) The evaluation of the company Crystal Nails' marketing communication on social media platforms. Faculty of Commerce, Catering and Tourism.

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Abstract

This thesis aims to examine the effectiveness of Crystal Nails' social media marketing strategies to engage nail technicians and to evaluate the satisfaction levels of them with the brand. With a mixed-method approach employed, the thesis analyzes digital content across the platfroms used by Crystal Nails and surveys nail technicians to gather data on brand interaction and product satisfaction. Findings reveal, that Crystal Nails has a huge online presence, that resonates with a wide customer base, however, there is variability in satisfaction among nail technicians particularly ralted to product quality and packaging. The thesis suggests that there are opportunities for Crystal Nails to better meet the expectations of experienced professionals.

Institution

Budapest Business University

Kar

Faculty of Commerce, Catering and Tourism

Department

Kereskedelem Tanszék

Tudományterület/tudományág

UNSPECIFIED

Szak

Kereskedelem és marketing

Item Type:	Thesis (UNSPECIFIED)
Uncontrolled Keywords:	beauty industry, brand interaction, Crystal Nails, nail industry, product satisfaction, social media marketing
SWORD Depositor:	User Archive
Depositing User:	User Archive
Date Deposited:	2024. Feb. 20. 15:00
Last Modified:	2024. Feb. 20. 15:00

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