The user-friendliness of digitalization affecting the advertisements and the purchase process of products in pharmacies in Hungary

Fehér Norbert (2023) The user-friendliness of digitalization affecting the advertisements and the purchase process of products in pharmacies in Hungary. Faculty of Commerce, Catering and Tourism.

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Abstract

Modernization reaches all areas of life. Pharmacies in Hungary are constantly being rebuilt on much more modern foundations, some of them even becoming completely digitalized. This has a great influence on the customer experience and the purchase process itself. In my research, I investigate the user-friendliness of the modernization and digitization of pharmacies and customers' attitudes towards more efficient shopping processes, as well as the appearance of new interactive marketing tools. For the research, literature works and an online distributed questionnaire were used to collect accurate answers of customers and to get a comprehensive picture. Keywords: pharmacy, digitalization, modernization, user-friendliness, marketing tools, purchase process, advertising, consumers, digital knowledge

Institution

Budapest Business University

Kar

Faculty of Commerce, Catering and Tourism

Department

Kereskedelem Tanszék

Tudományterület/tudományág

UNSPECIFIED

Szak

Kereskedelem és marketing

Item Type:	Thesis (UNSPECIFIED)
Uncontrolled Keywords:	advertising, consumers, digital knowledge, digitalization, marketing tools, modernization, pharmacy, purchase process, user-friendliness
SWORD Depositor:	Archive User
Depositing User:	Archive User
Date Deposited:	2024. Feb. 20. 14:59
Last Modified:	2024. Feb. 20. 14:59

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