The effect on the popularity and marketing of video game adaptations and their video game counterparts on each other.

Soponyai Dávid Levente (2023) The effect on the popularity and marketing of video game adaptations and their video game counterparts on each other. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

It can be rather challenging to produce an adaptation that stays true to the source material while also catering to new audiences. This thesis examines the effects that videogame adaptations and their source material have on consumer behaviour. It also highlights marketing aspects of such videogame movies and how companies producing them function in the videogame industry. In order to examine the effects on consumers, a mixed research was conducted with a questionnaire that has eleven question, and four deep one-on-one interviews with consumers of videogame adaptations. Four research questions were proposed, that were supposed to highlight the differences between non-gamers, casual gamers and hardcore gamers. Moreover, how these differences can be translated into customized advertising practices based on the target market were also considered. The final research question focuses on gender differences in the videogame industry, and the research examines consumer trends and preferences based on gender as well.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Kereskedelem Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Kereskedelem és marketing

Konzulens(ek)

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	consumer behaviour, franchise, gaming, marketing trends, Videogame adaptations, Videogame industry, Worldbuilding
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2024. Feb. 20. 14:58
Utolsó módosítás:	2024. Feb. 20. 14:58

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