How does CSR appear in the telecommunication industry, especially at Deutsche Telekom and its affiliate, Magyar Telekom?

Büki Alida (2023) How does CSR appear in the telecommunication industry, especially at Deutsche Telekom and its affiliate, Magyar Telekom? Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

The aim of the research was to get a deeper understanding about the role, place, and the importance of Corporate Social Responsibility in the telecommunication industry, focusing on Deutsche Telekom and its affiliate, Magyar Telekom. The research delves into the historical development of CSR in the telecommunications industry, examining how CSR practices have evolved over time, particularly considering the changing expectations of stakeholders and the wider societal context. The thesis provides an in-depth analysis of the CSR initiatives and strategies employed by both companies, shedding light on their similarities and differences. Furthermore, the study investigates the implications of CSR on business operations and stakeholder relationships within these organizations. By comparing the experiences of Deutsche Telekom and Magyar Telekom, this research offers insights into how CSR practices can affect employees, customers, and the broader community. The findings reveal that CSR plays a pivotal role in shaping the corporate identity and reputation of both companies, with a particular emphasis on sustainability, environmental protection, and social inclusion. Moreover, the study highlights the importance of stakeholder engagement and the adaptation of CSR strategies to meet evolving sustainability trends. As the telecommunication industry continues to evolve, understanding the dynamics of CSR is crucial for fostering responsible business practices. The comparative analysis of Deutsche Telekom and Magyar Telekom provides valuable insights for other telecommunication companies seeking to enhance their CSR efforts and adapt to changing societal expectations.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Kereskedelem Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Kereskedelem és marketing

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	corporate social responsibility, CSR, multinational companies, sustainability, telecommunication industry
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2024. Feb. 20. 14:58
Utolsó módosítás:	2024. Feb. 20. 14:58

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